About Us

Co-Owners: Jen & Terri

Jen and Terri met through their daughters' mutual love of horses at a barn in Austin, TX. They realized 7 years ago that subscription box companies were popping up all over the place, yet there was no box for horse lovers! With their combined 17+ years of behind the scenes horse show know-how, the two women put their heads together and Giddy-Up Goodies (aka GUG) was created! Together they travel the country visiting trade shows, hiring chefs to create specialty horse treats, and test each and every product before being sold by our shop or sent out.

In January 2018 Jen and Terri acquired A Horse Box. March 2019, Jen and Terri made the decision to fully merge the boxes, transforming Giddy-Up Goodies into "A Horse Box ELITE."

Giddy-Up Goodies now represents our online shop where we sell unique gifts, gourmet treats, and high-quality items found in our subscription boxes.